INTERVISIBLE DESIGN

As the associate creative director and lead designer for this 10' x 20' exhibition, I was tasked with creating and pitching a retail concept that would introduce the Kitbetter brand and provide a shopping experience displaying hundreds of KitBetter physical albums (Kit albums) for the KCON 2023 tradeshow at the Los Angeles Convention Center. The concept aesthetic is derived from trends related to Korean record stores, which showcases artist's posters and album art adorning the space, along with more contemporary exhibit features such as branded LED signage and a multitude of digital touchpoints for advertising content/product information. The solution is an immersive space which invites attendees to engage with the product tech, chat with brand ambassadors, generate social buzz, and become familiar with the KitBetter brand and messaging ethos.