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P&G X MKTG

For this proposal, I served as a senior environmental designer, tasked with creating striking visualizations and a spatial creative strategy for P&G's tradeshow booth at the 2019 American Academy of Dermatology event.

Our team’s RFP submission, titled “The Science of Skin,” aimed to present the brand and its diverse range of superior products through an immersive, educational, and engaging experience.

The concept centered on a semi-open, multifunctional layout featuring clean, curving lines, simple textures, and a minimal color palette. These design elements reinforced P&G’s brand values of cleanliness, intentionality, and modernity.

Key components of the attendee experience included the integration of light, color, motion, and a thoughtfully designed user journey. The booth design incorporated digital video centers inside and out, paired with an open floor plan that promoted visibility and encouraged interaction. The result was an inviting and dynamic space that drew attendees in to explore, engage, and experience firsthand why P&G is a leader in patient care.

CORE SERVICES

ART DIRECTION
CONCEPT DESIGN
DESIGN DEVELOPMENT
CONSTRUCTION DOCUMENTATION
VENDOR SELECTION & MANAGEMENT
TECHNOLOGY INTEGRATION
SHOP DRAWINGS
3D RENDERING & VISUALIZATION


 

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© 2024 BY J. JOHNSTON

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